Don’t Let The Youth Run Your Social Media

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Here’s how it goes. Masjid organization wants to be relevant. They see that all the kids are on that Facebook thing. And a few of them are even on that Tweeter thing. Well if that’s what the kids are doing, that’s what we need to do to be relevant. Turns out most of these kids show up to events they hear … Read More

Omar UsmanDon’t Let The Youth Run Your Social Media

10 Ways To Fix Your Terrible Masjid Website

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Most masjid websites are terrible. This is how you make them better. 1. Story No one cares that your organization was started in 1973 and services 500 families from XYZ counties. It also doesn’t really matter how big your Sunday school is, or how you have a “vibrant” youth presence. Tell the story of your community. Talk about how back … Read More

Omar Usman10 Ways To Fix Your Terrible Masjid Website

Islamic Conferences: Controlling Video Content or Openly Releasing It?

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An incident recently occurred online where a particular Islamic scholar’s video went viral. The only problem was it was uploaded to an unauthorized account. This creates a dilemma on the administrative side – allow the unauthorized content to be published, or take it down? The truth is this problem should never have occurred in the first place. It’s impossible now … Read More

Omar UsmanIslamic Conferences: Controlling Video Content or Openly Releasing It?

Social Media: Are You Just Broadcasting Noise?

Social media is just the new “bad flyer with typos” as far as masjid communication goes. There may have been a point in time where simply being “on the Facebook” or “having a Tweeter” was sufficient, or even cutting edge. Now though, your organization’s status updates fight for attention in the barrage of information in a user’s timeline (click to Tweet). … Read More

Omar UsmanSocial Media: Are You Just Broadcasting Noise?

The Most Depressing Thing About Islamic Talks

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The most depressing thing I ever read is “Oh, it’s a great class, he’s so funny. You’re going to enjoy yourself so much, it’s so entertaining.” Are you serious? First of all, what a diss. But let’s get past myself—what’s that saying about you? Ya’ni if I was ugly (because obviously I’m not) and really old and talking like this, … Read More

Omar UsmanThe Most Depressing Thing About Islamic Talks

Litmus Test for Posting Something on Social Media

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Social media is something that often gets abused. We strive to share worthwhile things with others. Sometimes though, especially when it comes to advocating a cause, we aren’t sure where to draw the line between inviting people to take part in something and inadvertently shoving something down their throats. The biggest mistake organizations make is divorcing themselves from their online presence. What … Read More

Omar UsmanLitmus Test for Posting Something on Social Media

Why You Need To STOP Utilizing Internet Marketing Techniques

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One thing that bothers me greatly [to say it lightly] is the use of “spammy” marketing techniques by Islamic organizations. Over the top teaser marketing [“we have a cool announcement but we can’t tell you what it is yet”], elaborate and lengthy copywriting, and just general advertising that makes me feel like I’m watching an infomercial. Shouldn’t Islamic programs be … Read More

Omar UsmanWhy You Need To STOP Utilizing Internet Marketing Techniques

Why Do Muslim Orgs Spam? Important E-Mail List Etiquettes

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I’m tired of getting spammed by Muslim organizations, and I know I’m not the only one. I know you’re working for the benefit of the Hereafter. I know that you’re informing me about a good cause. I know that you’re doing selfless work that is for the betterment of humanity. I know that I should actually thank you for giving … Read More

Omar UsmanWhy Do Muslim Orgs Spam? Important E-Mail List Etiquettes

Quickreads: Social Media Strategy in a Nutshell

If you’re keeping score of how many followers you have, how many comments you get or how big your online footprint is, then you’re measuring the wrong thing and probably distracting yourself from what matters. On the other hand, digital media can offer you a chance to make real connections, to earn permission and gain insights from people you’d never have … Read More

Omar UsmanQuickreads: Social Media Strategy in a Nutshell

Quickreads: Example of Islamic Marketing Done Right

Quickreads:  Example of Islamic Marketing Done Right

Take 2 minutes out to watch this video below. It is often easy to find examples of cheesy or unprofessional marketing for Islamic organizations, but this is an example of a video not only done right, but done well. It is simple, professional, and communicates a clear message. These components are no accident, and it is obvious that they stem … Read More

Omar UsmanQuickreads: Example of Islamic Marketing Done Right