If you’re keeping score of how many followers you have, how many comments you get or how big your online footprint is, then you’re measuring the wrong thing and probably distracting yourself from what matters.
On the other hand, digital media can offer you a chance to make real connections, to earn permission and gain insights from people you’d never have a chance to interact with any other way.
We were isolated, now we’re connected. The typical individual didn’t have the time, the money or the connections to be heard just a few years ago. Today, the door is wide open… but only the people who can touch us will step over the threshold. If you can reach and (far more importantly) touch or change people, you will gain in influence, authority and power.
-Seth Godin, Brainwashed
Islamic organizations especially need to focus on the last part. How are you contributing to helping people? How are you providing something meaningful for them? Social media is just a medium to do that.