Quickreads: Social Media Strategy in a Nutshell

If you’re keeping score of how many followers you have, how many comments you get or how big your online footprint is, then you’re measuring the wrong thing and probably distracting yourself from what matters.

On the other hand, digital media can offer you a chance to make real connections, to earn permission and gain insights from people you’d never have a chance to interact with any other way.

We were isolated, now we’re connected. The typical individual didn’t have the time, the money or the connections to be heard just a few years ago. Today, the door is wide open… but only the people who can touch us will step over the threshold. If you can reach and (far more importantly) touch or change people, you will gain in influence, authority and power.

-Seth Godin, Brainwashed

Islamic organizations especially need to focus on the last part. How are you contributing to helping people? How are you providing something meaningful for them? Social media is just a medium to do that.

 

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Omar Usman is a founding member of MuslimMatters, Qalam Institute, Muslim Strategic Initiative, and Debt Free Muslims. He is a regular khateeb and has served in different administrative capacities in various national and local Islamic organizations. He works full time in the corporate field, is a PMP, and certified Leadership Trainer through the John Maxwell Team. You can follow him on on Twitter @ibnabeeomar, and check out his latest project - The Fiqh of Social Media.

Omar UsmanQuickreads: Social Media Strategy in a Nutshell

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