Social Media: Are You Just Broadcasting Noise?

Social media is just the new “bad flyer with typos” as far as masjid communication goes. There may have been a point in time where simply being “on the Facebook” or “having a Tweeter” was sufficient, or even cutting edge. Now though, your organization’s status updates fight for attention in the barrage of information in a user’s timeline (click to Tweet). … Read More

Omar UsmanSocial Media: Are You Just Broadcasting Noise?

What Clean Bathrooms Really Mean For Your Masjid

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You can judge a lot about a masjid from its bathroom. Seth Godin writes: The facilities at DisneyWorld are clean. It’s not a profit center, of course. They don’t make them clean because they’re going to charge you to use them. They make them clean because if they didn’t, you’d have a reason not to come. It turns out that … Read More

Omar UsmanWhat Clean Bathrooms Really Mean For Your Masjid

Quickreads: Meetings

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 From Seth Godin, When a building is burning down, fireman coordinate their actions, make decisions and save lives. They do this without Aeron desk chairs or Dunkin Donuts. They do it without subcommittees, McKinsey studies or input from the boss in another city. To quote Al Pittampalli, “why bother going to a meeting if you’re not prepared to change your … Read More

Omar UsmanQuickreads: Meetings

Crosspost: 90/10 Rule for Masjids?

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An article I wrote a while back for Muslimmatters, but relevant to the discourse here at Muslim Strategic Initiative. Renowned marketing expert Seth Godin wrote a simple article regarding the 90/10 rule of recruiting workers for an organization, Most hiring managers don’t understand organizations that go to extraordinary lengths to find and retain amazing people. And from their point of view, they’re completely correct. … Read More

Omar UsmanCrosspost: 90/10 Rule for Masjids?

Leading Volunteers: Don’t Let Them Fade Away

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This entry is part 3 of 3 in the series Leading Volunteers

This entry is part 3 of 3 in the series Leading VolunteersThe weird thing about losing volunteers is that you never really know you have lost them. They don’t turn in a two week notice, nor do they even usually alert you. Most of the time you will just notice someone who was helping out is no longer there. Most … Read More

Omar UsmanLeading Volunteers: Don’t Let Them Fade Away

How do You Actually Make a Masjid Professional?

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To answer the question in one statement: By asking questions. By not doing things for the sake of doing them because that’s how they’ve been done. By challenging the status quo. By not settling. Seth Godin offers some comments on the difference between being naive and professional: The naive farmer farms as his parents, grandparents and great grandparents did. She … Read More

Omar UsmanHow do You Actually Make a Masjid Professional?

Quickreads: Innovative Ways of Getting Your Word Out

Check out Seth Godin’s article, The paperback choice and my video dilemma. He details the struggle to figure out how to release video accompanying his most successful book to date [amazon_link id=”1591844096″ target=”_blank” ](Linchpin)[/amazon_link]. The first thought was to sell it for $300, but he eventually decided to release it for free to anyone who purchased the book – relying on … Read More

Omar UsmanQuickreads: Innovative Ways of Getting Your Word Out